About me

Olusola Jinadu (Medeaij) is a UK content creator, Youtuber and blogger whose passion for beauty has proven that you can do and become anything you aspire to be.
The content she shares teaches, encourages and inspires people to be adventurous, try new things and be the best they can be.
Medeaij is known for her step by step guide to achieving varied beauty looks, honest reviews and precise content that showcases products and brands.

Medeaij started her YouTube channel in 2012 due to the frustrating fact that makeup tutorials felt unacahievable for your everyday beauty lover. Product reviews sounded confusing and there wasn’t a massive presence of strong UK women of colour in the beauty community. Women of colour were and in some cases are made to feel like they cannot express themselves in the ways they choose. Not having to conform to your average “standard black girl” looks is what Medeaij strives to showcase on her platforms.

Her mission is to educate everyone that you are your own brand, you can wear any colour you choose without being apologetic.
“Being confident is an attitude and cannot be faked”